Advice on Gold, Coins, Bars & Investment
Rather than simply use our website as a sales catalogue, we have advice about gold, investment, buying, selling, coins and bars, plus much other information. Keeping it Simple or Going into Great Detail?
When adding new web pages, or editing existing ones, one of our main points of concern is to optimise the usability of our site, and to make it a great resource for as many people as possible.The perennial question that most editors and authors have to consider is about keeping everything simple, while giving enough technical detail for those who want it. We try to satisfy almost everybody. We keep each page fairly short and concentrated on one topic, using short paragraphs each with its own heading, providing a "bullet-point" way to scan for the information you need.Although we try to make our site "idiot-proof", we do not believe in dumbing-down our content to the level of tabloid or local newspapers. We aim to include as much detail as practical, keeping it towards the end of the page, so that those who want more information can read it all if they wish. We don't believe in insulting the intelligence of our "viewers" by omitting detail. What Sort of Advice?
There is a wide mixture of advice types on our site, but they include:
Market Changes
Apart from the obvious fact that the price of gold bullion on the international markets fluctuates almost constantly, there are other shifts which occur in the marketplace. Some of these are longer term, others shorter.It is difficult for us to publish advice and information on our website about very short term changes, although we have attempted to do this partially through our "special offers" pages.It is more productive for us to comment about longer term trends. Partial of Impartial?
We come across other websites which pretend to offer investor advice, but in reality are simply trying to influence their customers into buying stuff which will maximise the dealer's profits rather than benefit the customer.There are also many "gold-bug" websites which attempt to brainwash their readers into believing the world will end tomorrow unless you buy gold today. There are also sites which appear have an anti-gold bias. Although we are firm believers in gold for its many benefits, we try to achieve as close to a neutral balance as possible. Collecting Gold Coins and Gold Bars
We are also not just simply dealers in "investment gold", we also make an active market in collectable and numismatic material.In these buying and selling activities, we try to remain very competitive, at the same time as offering a reasonable level of customer service.As an example, many newly issued coins are aimed at the "collectors" market, and are sold at very high premiums over their intrinsic gold content. While we appreciate that there are costs involved in marketing, we often think that most new issues are overpriced. Most mints enjoy some degree of monopoly, especially in their own domestic markets, and it is probably only understandable that they will seek to maximise their profits, but we still think in most cases, new coin issues are overpriced and over-marketed,Each year we ourselves also handle a number of new issue proof and other collector coins, but we try to pick those which are not too overpriced, and we also try to offer substantial savings and discounts, especially for early-bird buyers. New and Secondary Markets
Some traditional coin dealers only deal in "old" coins, which may or may not include recent issues, but they operate exclusively in the secondary market.Mints and a few other marketing companies operate almost exclusively in the primary or brand new market. Some dabble in the secondary market, and in our opinion should keep out of it, and we explain why.Because we were traditional coin dealers before we started handling new issues, we are aware of the fact that what we sell today may come back for us to buy in the future. It is always very satisfying for us when our customers have made a good profit on their investment or collection, and something of a challenge when they have not fared well financially. In our experience, those "armchair collectors" who only buy new issues from Mints and other Issuing Houses, almost always realise a substantial loss when they come to sell. In reality of course, they made the loss when they made the overpriced purchase, but didn't realise it in either sense until they thought about selling.Because the Mints and Marketers avoid buying back from their customers, they are insulated from the financial implications for their customers, of their original over-pricing and over-aggressive marketing. Perhaps some of them deliberately avoid buying back to avoid irate and disappointed customers, who come to us and our fellow dealers instead. Investment Advice
You may wish to look at our gold investment advice
page. Identification
Please be aware that for callers to our showroom hoping to buy Investment Gold
we must see two forms of identification. Please see our identification page
for further details. Gold Prices
There are now live spot gold prices available on this website, please see our gold prices
page. Scrap Gold Selling Advice
Our simple advice about selling scrap gold jewellery in the UK and elsewhere. Avoid get ripped off.