Simple but True It may sound glaringly obvious that movements in the price of gold or any other commodity are relative to the currency they are quoted in, but it is surprising how many people don't realise it. We frequently get people phoning us to buy or sell gold, and telling us that gold has gone down (if they are buyers), or up (if they are sellers. Sometimes they are right, often they are wrong, although it could be argued that they are both right and wrong at the same time! How can this be? Please read on, there is a simple explanation for this conundrum.

Gold Prices Can Go Up & Down at the Same Time! Yes it's strange but true, and it happens most of the time. The key to unravelling this apparent contradiction is to realise that people often measure gold in different currencies. If your yardstick shrinks or grows, it will give you wrong measurements, and if different people use different yardsticks, they are almost certsin to arrive at different answers.

An Example
Let's assume that gold enjoys a quiet and stable day. Let's also assume that the value of the dollar goes down against the pound. In this case the price of gold will appear to have risen when measured in dollars, but to have fallen when measured in pounds. It may have stayed the same when measured in euros, or have gone in either direction depending on the price movement of the euro against the other currencies.
If the dollar were to rise against the pound, then this would have the opposite apparent effect on the price of gold, i.e. gold would appear to to down against the dollar and up against the pound.

Which Direction?
When you think about the above example, you may realise that all price movements are relative to the commodity or currency with which they or being compared or against which they are being measured. Nothing is absolute. Of course, if gold has just gone up against all major currencies, it is tempting to believe that gold has in fact gone up in price, but it is also possible that all the currencies have actually gone down. Isaac Newton and Albert Einstein would have understood this completely, but you do not need to be a genius to also understand it.
There is another question which an enquiring mind would raise. Is it correct to measure gold against the dollar (or pound, or euro), or should we be measuring the dollar against gold. What are we trying to measure, and what is our ruler or standard?

Relative Motion - Trains in a Station
We must all at some time have been on a train in a station, when the train at the next platform has pulled away, leaving us with the false impression that we were moving and that the other train remained stationary. This is an example that all motion is relative, it's just that we humans generally judge our motion relative to the earth, sometimes we find ourselves judging it relative to something different such as the train at the other platform. It's the same when we try to work out whether it is gold or a currency which has moved.
Just to take the example further, let's assume we are sitting on a stationary train, when both the trains on adjacent platforms start to move at the same time. If they both moved in the same direction, we would be convinced that it was we who were moving, but we would be experiencing an illusion. However if the trains moved off in opposite directions, we may become even more confused about which of the three were moving, and in which direction. If we looked left, we would think we were moving in one direction, while if we looked right, we would think we were moving in the opposite direction.

Pounds Sterling or Dollars?
Because we are based in the UK, and most of our customers are also UK based, we tend to quote all our gold prices in British pounds. Because of relative movements between currencies as discussed above, particularly over medium or long periods of time, we often get enquiries from people about why our prices are higher (lower) now than they were previously when gold has moved down (up). The answer almost always lies in the fact that the enquirer has been looking at gold in dollars per ounce, and we are quoting in pounds per ounce. It can become quite frustrating trying to explain this to some people, sometimes I have heard members of our staff repeatedly trying to explain to British customers that we quote prices in British pounds not US dollars. Incredibly some (British) customers want us to convert our quoted price into US dollars!
For American customers, we are quite happy to convert our prices into dollars, and for our Eurozone customers, we are also quite happy to convert into euros. We operate bank accounts in all three currencies, but our main account is in sterling. Because of extra administrative costs, banking costs, and foreign exchange costs, our non-sterling prices will be less favourable than our sterling ones.

Up, Down, And the Same If you consider that the London Gold Fixing is also done in euros as well as dollars and pounds, then it is possible to see gold go up, down, and stay the same, all at the same time. In fact onThurdsay 20th March 2003, comparing the morning and afternoon fixes, gold went up 30 ¢ from $335.50 to $335.80, down 4.5 eurocents from €313.963 to €315.720, and stayed exactly the same in pounds sterling at £214.377!

We hope this page has been useful. You may wish to see some of the other advice and information pages on our website:-

Very simple advice about investing in gold.

What form of physical gold to buy.

Gold Prices Index

Going Up

Going Down